Case Study: Bretaña Hard Seltzer Great packaging design is more than just a visual concept. It is the result of strategy, category insights, and deliberate decisions guiding every stroke. In this feature, we take you behind the scenes of the launch of Bretaña—a hard seltzer designed to celebrate with the younger generation.

At Milstein-Ravel, we believe every package tells its own story: when designed with purpose, it becomes instantly clear, feels authentic, and is chosen without hesitation. This conviction drives our entire approach: understanding that packaging is not an isolated element, but the touchpoint where a brand becomes tangible, memorable, and […]

At MR, we analyzed the upcoming trends for 2026 and found they will be defined by clarity, personality, and purpose. Two powerful, coexisting forces are leading the way: Smart Circularity (refills, mono-materials, lightweighting) and Brand Expressiveness (hero typography, artistry, heritage, and phygital technology). Here is our top-10 list—short and to the point, […]